What buyers see at your shop address, and how to make it worth visiting.
Your shop page is the one address that carries the whole of your shop: who you are, your terms, everything you have listed, and what buyers have said about you. It is what the Sellers' Shop button on your item pages opens, and the thing to send someone who asks where you sell.
This article is about your side of it. What a buyer sees, section by section, is described from their point of view here:
You never edit the shop page itself. Everything on it is written somewhere else and appears here automatically:
The single image you upload in Shop Details is used twice on this page: as a wide banner across the top, and as the small round picture on your shop card.
The banner is a broad, shallow strip, and your image is cropped to fill it — the middle survives, the top and bottom are trimmed. A tall photograph, or a logo with words close to its edges, will lose something. A picture with room around the middle survives both uses.
No image, no banner. The page simply starts at your details rather than showing an empty grey block, so an unfinished shop looks deliberate rather than broken.
Under your shop card sit items for sale, items sold and likes. They are counted from your published listings and they keep themselves up to date:
Only published items count. Anything still in draft is invisible here, so a shop with twenty prepared listings and none published shows three zeros.
The stars come from buyer reviews, with the number of reviews beside them, and the reviews themselves are at the foot of the page along with any replies you have written. A shop with no reviews yet shows no reviews section at all rather than an empty heading.
Above your grid is a Sold items switch, off by default. A buyer who turns it on sees your sold listings alongside the ones still available.
This is the only place on Artmire where sold items are shown on purpose — everywhere else a listing disappears once the last one goes. It is worth knowing about rather than worrying about: for most shops the sold shelf is the most convincing thing on the page, because it shows what people actually bought.
Publishing the shop page is ours to do. Until we have, your page still exists and still opens for anyone with the address — it simply is not listed anywhere and search engines are asked to leave it alone. A yellow line at the top says so, in those words: This shop is not published yet — only people with the direct link can see it.
That makes it a preview. Open your own shop address before you ask us to publish, and read it exactly as a buyer would — the banner crop, the About text, the policies, the items. It is far easier to fix what you can see.
Once published, two things change beyond being findable: your shop enters the map of the site that search engines read, and the Sellers' Shop button appears on every one of your item pages. Until then your items can be live and selling while nothing on them points back to your shop.
The one thing standing between you and publication that you control is your policies: a shop cannot be published until all four are written. Shop Details names the ones still missing.
It is made from your shop name, so changing the name changes the address and the old one stops working. If you plan to rename, do it before you start giving the link out — and before your page is published, after which the name is locked for that reason.
The layout is the same for every shop on Artmire: the same columns, in the same order, with the same sections. That is deliberate — a buyer who has read one shop page knows where to find the returns policy on all of them, and your page benefits from that as much as anyone's.
So the way to make your shop page better is not to arrange it differently, but to fill it better: a picture that crops well, an About text whose first sentence says what you do, and four policies written like a person wrote them.